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Book Review by Pamela Whalley

Book Review by Pamela Whalley

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The Marshmallow Metaphor

The Marshmallow Metaphor

The famous marshmallow experiment of the 1960s is a great metaphor for our desire to spend money NOW rather than wait for a greater return later (a phenomenon called spilling.) Read More
An Unlikely Scenario

An Unlikely Scenario

What would you do if, out of the blue, someone knocked on your door and offered to buy it, even though it was not on the market? Read More
A Must-Read Letter

A Must-Read Letter

Endorsement for Spending Your Way to Wealth by Professor of Psychology Ronald E. Smith Ph.D. Read More
Why Do We Spend?

Why Do We Spend?

We spend for one reason and one reason only. To satisfy a need or want. That’s All Folks: No other reason. Think about it while reflecting on the definition of spending below. Read More